Using Top Rank Articles

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How To Promote Your Business Through Article Marketing

By: Stephen Long

Article marketing is a highly-effective web site promotion strategy to drive free targeted traffic to your website. By using articles, you gain a reputation and promote your business without the need for costly advertising and search engine shenanigans. This article will show you why article marketing is one of the best marketing techniques you can use to transform your business into a profitable venture.

Traffic Is Critical

Websites live and die by the amount of targeted traffic they receive. Some website owners spend tens of thousands of dollars each month to drive this traffic to their website. But, there is a free way to drive profitable traffic. Well-written articles can attract people to your site who trust you as an authority in your field and are willing to do spend money with you.

There are two primary methods through which well-written articles can be used to attract targeted traffic to your website. Incidentally, if you perform the first method properly, the second method often happens automatically. These two methods are submitting your articles and acquiring backlinks to your site.

Submitting Your Article For Targeted Traffic

Using your articles on your own website can be powerful. However,
allowing others to use your articles on their websites can be several times as powerful. You should submit your articles to article directories. Your article submissions will typically receive a backlink from your article in the directory to your website.

There are two reasons why acquiring backlinks to your website is critical. The first reason is that when someone visits an article directory and reads your article, they will likely want to visit your site. A backlink gives them an easy way to do this. With enough articles in several article directories, you could potentially drive thousands of people to your website. But, there is a second reason for the backlinks.

Using Backlinks For Search Engine Optimization

Websites that have backlinks are perceived by the search engines as being "quality sites." The level of quality and authority assigned to your website by a search engine for a given subject matter is largely dependent upon the backlinks to your website. Primarily, the search engines want to know how many people (sites) link to you, who those people are and what they think your website is about. This is why submitting your article to article directories is so powerful. Most directories will link to your website with the anchor text of your choosing. So, you can largely control who links to you and what they "think" your website is about.

So, should you submit one article to as many article directories as you can uncover? The answer is no. You should submit several articles to directories that are either considered authoritative by the search engines, receive a lot of traffic daily, or show potential for becoming an authority. Not all directories are created equal. Some new directories will likely become authoritative powerhouses in the near future as older directories languish in obscurity. Find the directories that show potential in attracting traffic and gaining authority in the search engines' eyes.

Article marketing and article submission can be one of the most powerful techniques to attract targeted traffic to your website. If you do it properly, finding the right directories and submitting well-written articles that link back to your website, you stand an excellent chance of turning your business into a cash-producing machine.